Stripe, Shopify, Amazon, PayPal & more → your books
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Reconcile in minutes
Automated matching — save 40+ hours/month
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Real-time P&L across channels
See exactly where your money comes from
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SOC 2 Type II certified
Your data is encrypted and audited
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Trusted by 10,000+ businesses
★★★★★4.8/5 from 3,400+ reviews
🔍 Sign Up redesign: Full-screen layout, no header bar. SSO buttons shown first; email form reveals on click (progressive disclosure). Consistent "Sign up with" verb. Promotions checkbox unchecked by default. Value props are Synder-specific. Right panel is 50/50 split.
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Import. Customize. Enjoy.
Keep your books perfect with Synder. Automatically.
Let's set up your account. It takes about 3 minutes.
1
Tell us about your role
So we can tailor your experience
2
Set up your business or client details
Name, industry, country
3
Connect your platforms
Stripe, Shopify, QuickBooks & more
🔍 Welcome screen: Sets expectations — "3 minutes" reduces anxiety. Missing from the current production flow.
How would you describe your role?
We'll tailor the setup based on your role.
🔍 Cards vs dropdown: Current production uses a dropdown with these same 6 options. Cards make all options visible at a glance — no click needed to see choices.
👔
Business owner / Executive manager
I run a business and need my sales synced to my books.
→ Business flow
📋
Accounting or Bookkeeping Firm
I manage books for multiple clients who sell online.
→ Firm flow
🧮
Staff Accountant
I handle accounting tasks for my company in-house.
→ Business flow
💻
IT & Technology department
I manage tools and integrations for my organization.
→ Business flow
📣
Marketing
I track sales and revenue data across channels.
→ Business flow
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Other
None of the above — I'll describe my role.
→ Business flow
🔍 Flow routing: All 6 production roles shown as cards. Business Owner, Staff Accountant, IT, Marketing, Other → business flow. Accounting Firm → firm flow (practice info + client details). 5 of 6 roles get identical business flows.
Tell us about your role
Help us understand how you'll use Synder.
🔍 Current production: "Other" requires a free-text role description. This is the only role with this extra step.
Info about your practice
This helps us tailor Synder for firms managing multiple clients.
Select industries
Automotive
Construction
Education
Entertainment
Hospitality / Travel
Insurance
Legal
Logistics
Manufacturer
Marketing
Non-profit
Professional Services
Real-Estate
Retail / E-Commerce
Technology / SaaS
Other
(have online transactions with Stripe, Square, Amazon, Shopify, PayPal, etc.)
🔍 Firm-only step: Only shown for Accountant and Other roles. Collects practice-level info before asking about their client. In production, this is hidden inside the "Tell us about you" tab despite being a separate screen.
Provide your Client's basic info
This info is needed to adjust Synder's functionality in accordance with your client's needs.
Select industries
Retail / E-Commerce
Technology / SaaS
Professional Services
Hospitality / Travel
Other
🔍 Client vs Business: This step says "Client" for firm roles. Business Owner gets "Provide business details" with different fields (revenue, accountant invite). Note: no revenue or accountant questions for firm flows.
Tell us about your business
We'll use this information to tailor your account.
Select industries
Retail / E-Commerce
Technology / SaaS
Professional Services
Hospitality / Travel
Construction
Education
Automotive
Non-profit
Other
🔍 Hidden field bug: In production, this field appears only AFTER Industry + Duration are both filled. Users who fill all visible fields and click "Next" get silently blocked. This prototype shows it with a smooth reveal.
🔍 Accountant section: Only shown for Business Owner role. Staff Accountant, IT, and E-commerce don't see this. In production, the email is required when "Yes" is selected — this prototype makes it optional to reduce friction.
Connect your platforms
Select what you use. You can always add more later.
📊 Where do you keep your books?
Q
QuickBooks Online
X
Xero
S
Sage Intacct
N
NetSuite
—
I don't have accounting
🛒 Where do you sell?
S
Stripe
S
Shopify
□
Square
A
Amazon
P
PayPal
E
Etsy
+ More platforms (24 more including eBay, WooCommerce, BigCommerce...)
eB
eBay
W
WooCommerce
B
BigCommerce
C
Clover
W
Walmart
T
TikTok
M
Magento
Sq
Squarespace
W
Wix
G
GoCardless
E
Ecwid by Lightspeed
F
Faire
SS
ShipStation
C7
Cin7 Core
Af
Afterpay
Bx
Brex
Bt
Braintree
Az
Authorize.Net
G
Gusto
Bf
Bluefin
Px
Payrix
Pp
Pin Payments
Af
Affirm
Xc
X-Cart
🔍 Data-driven selection: Top 6 platforms (Stripe, Shopify, Square, Amazon, PayPal, Etsy) cover ~98% of users based on LogRocket session data (last 90 days). Remaining 24 platforms are accessible via expandable section with search. Accounting moved to the top — it's required first for the backend connection flow.
How should we sync your data?
Choose how transactions flow into your accounting software.
Recommended
Per transaction
Every sale, fee, and refund syncs individually.
Individual transaction records
Tax tracking per state
Customer & invoice tracking
Product cost tracking
Summary
Daily/weekly journal entries summarizing all transactions.
Summarized journal entries
Auto-reconciliation
COGS & inventory assets
Income by product/SKU
Connect your books
Allow Synder to record and organize your transactions accurately.
🔍 Accounting first: The backend requires an active accounting connection before sales integrations can be linked. The two-column trust/control block reduces anxiety before the OAuth redirect.
Connect your integration
Let Synder import your transaction data for the selected period.
Almost there
Platforms were successfully connected.
Import up to 2 months of data to test Synder
After testing on the limited period, you can subscribe and import unlimited historical data.
Synder
Importing your data...
This may take a few minutes. Feel free to explore Synder while we work.